The Ultimate Guide to eCommerce SEO: From Novice to Pro

By Eze Yuan
April 5, 2023
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Are you running an eCommerce store but struggling to get quality traffic? Then, you are probably missing out on optimizing your website for search engines. Yes, you heard it right! SEO for eCommerce is very distinct, as optimizing product pages and category listings can be challenging. But, with a proper eCommerce SEO strategy, you can skyrocket your website traffic, and increase your sales conversions.

Our guide to eCommerce SEO covers everything — starting from what eCommerce SEO is, to why it is essential, and the best practices you need to follow. We will also be sharing a step-by-step guide on how to create an eCommerce SEO strategy that works.

Plus, we will be telling you why you need to combine SEO with CRO and how it could help you grow your eCommerce business. So, let's dive in, and take your eCommerce store from novice to pro!

What Is SEO for eCommerce?

SEO (Search Engine Optimization) for eCommerce involves optimizing the content and structure of an online store to improve its visibility and ranking in search engine results. This can include tactics such as keyword research, on-page optimization, link building, and content marketing.

The goal of SEO for eCommerce is to attract more organic traffic to an online store, which can ultimately lead to more sales and revenue. Some specific strategies used in eCommerce SEO may include optimizing product descriptions and titles, creating user-friendly URLs and navigation menus, implementing schema markup to enhance search engine listings, and utilizing social media and other digital marketing channels to drive traffic to an online store.

Why SEO For eCommerce Matters

SEO (Search Engine Optimization) for eCommerce is crucial because it can help drive more traffic to your online store, increase sales, and improve your overall online visibility.

By optimizing your eCommerce site for search engines, you can ensure that your products and services are easily discoverable by potential customers who are searching for related keywords or phrases. This can help you stand out from the competition and attract more qualified leads to your site. Additionally, SEO can help improve the user experience on your site by making it easier to navigate, faster to load, and more mobile-friendly.

This can lead to higher engagement rates and lower bounce rates, which are important metrics for any eCommerce business. Overall, investing in SEO for eCommerce is a smart move that can pay off in the long run by driving sustained growth and success for your online store.

eCommerce SEO Best Practices

We'll explore some of the top eCommerce best practices and provide tips on how to implement them in your own business. We'll cover everything from optimizing your website for conversions to creating a seamless checkout process and building strong relationships with your customers.

So if you're ready to take your eCommerce business to the next level, keep reading!

Reduce Thin Content Pages

Reducing thin content pages with long and unique product descriptions is a best SEO practice for eCommerce websites because it helps to improve the user experience and increase the relevance of your content to search engines.

Thin content pages, which are pages with little or no substantial content, can hurt your website's SEO by providing little value to users and making it difficult for search engines to understand what your website is about. By creating long and unique product descriptions that provide detailed information about your products, you can help users make more informed purchasing decisions and improve their overall experience on your website.

Additionally, search engines consider unique and relevant content to be a major factor in determining the relevance of a website's content to specific search queries, which can help to improve your website's ranking in search results pages.

So, reducing thin content pages with long and unique product descriptions is definitely a best SEO practice for eCommerce websites.

Get an SSL Certificate

Getting an SSL (Secure Sockets Layer) certificate is a best SEO practice for eCommerce websites because it helps to improve website security, protect user data, and boost search engine rankings. An SSL certificate encrypts the data that is transmitted between a website and its users, ensuring that sensitive information such as credit card numbers, personal details, and login credentials are kept secure. This can help to build trust with customers and reduce the risk of data breaches or cyberattacks.

From an SEO perspective, Google has stated that HTTPS (the secure version of HTTP) is a ranking signal, meaning that websites with HTTPS may receive a small boost in search engine rankings over those without it. Additionally, having an SSL certificate can help to prevent warnings from browsers about insecure connections, which could otherwise deter visitors from accessing your site.

In summary, getting an SSL certificate is not only important for protecting your customers and their data but also for improving your website's security and search engine visibility.

Optimize Image Size

Optimizing image size is a best SEO practice for eCommerce websites because it can improve website speed and performance, which is a critical factor in search engine rankings. Large or uncompressed images can slow down page load times, causing frustration for users and potentially leading to lower search engine rankings.

By optimizing image size, you can reduce the file size of your images without sacrificing quality, resulting in faster load times and a better user experience. Additionally, optimized images can also improve accessibility for users with slower internet connections or mobile devices.

Overall, optimizing image size is an important step in improving the SEO and overall performance of your eCommerce website.

How to create an eCommerce SEO strategy

Ready? We'll guide you through the process of creating an effective eCommerce SEO strategy.

We'll cover everything from keyword research and on-page optimization to link building and content marketing. You'll learn how to optimize your product pages for search engines, create compelling content that attracts backlinks, and build a strong internal linking structure that helps search engines crawl your site more effectively.

Step 1: Keyword research

To conduct keyword research for an eCommerce website, you can follow these steps:

1. Identify your target audience: Determine who your ideal customers are and what keywords they might use to search for products like yours.

2. Use keyword research tools: There are several keyword research tools available, such as Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer. These tools can help you identify relevant keywords and provide insights into search volume, competition, and other metrics.

3. Analyze competitor keywords: Look at the keywords your competitors are using in their product descriptions, meta tags, and other content. This can give you ideas for new keywords to target or help you refine your existing keyword strategy.

4. Group your keywords: Organize your keywords into groups based on relevance and search volume. This will help you prioritize which keywords to target and create targeted content around.

5. Optimize your website content: Use your identified keywords to optimize your product descriptions, category pages, meta tags, and other website content. This will improve the visibility of your website in search engine results pages (SERPs) and drive more traffic to your eCommerce site.

Step 2: Improve Your Meta Title & Descriptions

To improve your meta title and descriptions for an eCommerce website, consider the following tips:

1. Keep it concise: Your meta title should be around 60 characters or less, while your meta description should be around 155 characters or less. This ensures that your title and description don't get cut off in search results.

2. Use relevant keywords: Include relevant keywords in your title and description to help search engines understand what your page is about.

3. Make it compelling: Your title and description should be enticing and encourage users to click through to your site.

4. Be specific: Use specific language to describe the content on each page of your ecommerce site.

5. Avoid duplicate content: Each page on your site should have a unique meta title and description.

By optimizing your meta titles and descriptions, you can improve the visibility of your eCommerce site in search results and attract more potential customers to your products and services.

Step 3: Optimize Product Pages

To optimize product page content for SEO on an eCommerce website, there are several best practices to follow. 

1. Use descriptive and keyword-rich product titles that accurately describe the product.

2. Write unique and compelling product descriptions that highlight the benefits and features of the product, using relevant keywords throughout.

3. Include high-quality images or videos of the product from different angles, with descriptive alt tags for accessibility and SEO purposes.

4. Provide detailed product specifications, including size, color options, materials, and other relevant information.

5. Encourage customer reviews and ratings, as these can improve search engine visibility and increase trust in your brand.

6. Use structured data markup to help search engines understand the content on your page and display rich snippets in search results.

By following these strategies, you can create product pages that are both user-friendly and optimized for search engines, helping to improve your website's visibility and attract more organic traffic.

Step 4: Create internal links

To create internal links for an eCommerce website SEO, there are a few things to keep in mind. First, it's important to understand what internal linking is and how it can benefit your SEO efforts. Internal linking involves linking one page of your website to another page on the same site. This helps search engines understand the structure of your site and can help improve the user experience by making it easier for visitors to navigate your site.

To create effective internal links, start by identifying the pages that you want to link together. Look for opportunities to link related pages or products, such as linking a product page to a category page or a blog post that discusses that product. Use descriptive anchor text for your links, rather than generic phrases like "click here." This will help search engines better understand the relevance of the linked pages.

Finally, be careful not to overdo it with internal linking. Too many links on a single page can look spammy and may actually hurt your SEO efforts. Focus on creating natural, relevant links that provide value to both users and search engines.

Step 5: Blogging

Blogging for an eCommerce website can be a highly effective way to drive more organic traffic and improve your SEO (search engine optimization). By creating high-quality, informative blog content that is relevant to your target audience, you can attract more visitors to your site and establish your business as a thought leader in your industry.

To get started with blogging for an eCommerce website, you should first identify topics that are relevant to your business and that will appeal to your target audience. Consider what questions or issues they may be facing and how you can provide helpful information or solutions through your blog posts.

When creating blog content, it's important to use relevant keywords, headings, and meta descriptions to optimize your posts for search engines. This will help ensure that your blog content appears in relevant search results and drives more traffic to your site.

In addition to creating great blog content, you can also promote your posts on social media and other online channels to increase visibility and engagement. By consistently creating valuable content and promoting it effectively, you can build a strong online presence for your eCommerce business and drive ongoing growth and success.

Step 6: Create Backlinks for eCommerce SEO

Creating backlinks for an eCommerce website is important for boosting organic traffic and improving SEO. Backlinks are links from other websites that point to your eCommerce site, indicating to search engines that your site is trustworthy and authoritative. To create backlinks for your eCommerce site, you can:

1. Guest post on relevant blogs or websites in your industry and include a link back to your site in your author bio or within the content.

2. Reach out to bloggers or influencers in your industry and ask them to review or feature your products, with a link back to your site.

3. Participate in online forums or discussion groups related to your industry and include a link back to relevant pages on your site in your comments or posts.

4. Create high-quality, shareable content such as blog posts, infographics, or videos that other websites will want to link back to.

By creating quality backlinks, you can improve the authority of your eCommerce website and drive more organic traffic from search engines, leading to increased sales and revenue.

Why You Should Combine SEO With CRO for eCommerce Website

Combining SEO (Search Engine Optimization) with CRO (Conversion Rate Optimization) for an eCommerce website can be a powerful way to improve your online business. SEO helps to increase the visibility of your website in search engine results, while CRO focuses on optimizing your website's design and functionality to improve user experience and increase conversions.

When you combine SEO and CRO, you are not only driving more traffic to your site but also improving the chances that those visitors will take action, such as making a purchase or filling out a contact form. By optimizing your website for both search engines and users, you can create a seamless experience that encourages visitors to engage with your brand.

Some techniques that can be used to combine SEO and CRO include using targeted keywords in content and meta descriptions, optimizing page speed and load times, implementing clear calls-to-action, and designing user-friendly navigation. By adopting these tactics and others like them, you can create a high-performing eCommerce website that attracts new customers, retains existing ones, and drives revenue growth.


Effective SEO is critical to the success of any eCommerce business, and this guide has provided a comprehensive overview of everything you need to know to take your SEO game from novice to pro.

We've covered topics such as keyword research, on-page optimization, link building, and more, all with the goal of helping you improve your website's visibility and drive more traffic and sales.

By implementing the strategies outlined in this guide, you can achieve better rankings on search engines and ultimately reach more potential customers.

If you're interested in learning more about how we can help your eCommerce business succeed through SEO, please don't hesitate to contact us for a free consultation. We look forward to hearing from you!

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