What Are Backlinks? 15 White Hat Ways to Build Backlinks in 2023

By Eze Yuan
December 11, 2022
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Backlinks are links that point from your website or blog to other websites. They are important because they help search engine ranking, and they can also help you rank higher in social media search results.

In this blog post, we'll cover what backlinks are, the best ways to build them, and some of the common backlink building strategies. So read on to learn everything you need to know about backlinks in 2023!

What are backlinks?

Are you wondering what backlinks are?

Backlinks are links from websites that are relevant to your niche and likely to be useful for your website. They can come from anywhere - from high-quality websites, to website in your industry, to websites that your target audience might visit. The best way to get backlinks is to do things that are considered "white hat" link building practices.

This includes link building activities like keyword research, building quality content, and outreach efforts. By doing all of these things, you're more likely to build high-quality backlinks that will help your website rank high in search engine results.

Why are backlinks important?

Backlinks are important for a number of reasons - from improving website rankings and building credibility to increasing the chances of people clicking through to buy your products or services. They come in various forms, so it's important to identify which ones will work best for your business.

Getting backlinks from a variety of sources is the best way to improve link quality and ensure that you have a wide range of high-quality links pointing towards your website. Identifying target markets and building relationships with like-minded individuals can also help increase link acquisition opportunities.

In short, backlinks are an essential part of any content marketing strategy!

High-Quality Backlinks

Building high-quality backlinks is one of the essential steps in increasing your website's SEO ranking. This will help people find your website more easily, and rank higher in search engine results pages (SERPs).

There are many methods available to achieve high-quality backlinks - from building relationships with influential bloggers to sponsoring content on quality websites. However, it is important to be aware of the rules that apply when link building. Making sure you stick to ethical practices will go a long way in ensuring successful link building.

Plus, links that are natural and not spammy tend to be more credible than those purchased through paid services.

What’s domain authority?

Domain authority is a key metric that search engine optimization (SEO) professionals look for when ranking a website. It's simply the number of links from high-quality domains to your website, and as such, it plays a big role in determining how well your site rank in relation to other websites.

Higher domain authority means more weighting given to backlinks from high-quality sources - resulting in better visibility for your site on search engines.

The good news is that acquiring high quality backlinks isn't as difficult or time-consuming as many people think. All you need are some smart strategies and the right tools!

Best Backlink Building Strategies

Link building is an essential part of any SEO strategy. It can help you improve your website's visibility and rankings in search engine results pages (SERPs). However, building backlinks in a unethical or harmful way can lead to penalties from Google or other search engines. That's where white hat link building strategies come in.

These methods are safe for your site and won't harm your rank. There are a variety of ways to build backlinks, so find the best strategy for you and get building!

Create Great Content

Good content is one of the most important steps in building a consistent backlinks. It helps your site rank higher in search engine results, increasing the chances of people finding it and clicking on it.

In order to achieve this, make sure you are producing high-quality content that is worth linking to. Valuable information should be conveyed in an easy-to-read format while keyword placement ensures that your content gets found by potential SEO clients or customers who might be looking for specific topics related to what you have written about.

Make use of social media platforms like Facebook and Twitter to promote your great content even further and increase its reach! Finally, don't forget email marketing - a tried-and-true method that can help drive traffic back to your website as well as lead conversion rates (due largely to email's ability link offline with online forms).

Guest Postings

Guest posting is one of the most powerful backlinkbuilding strategies out there. By sharing your content with other sites, you can gain backlinks that will help improve your ranking in search engine results pages (SERPs).

Make sure to pick high-quality sites that are relevant to your niche and blog niche. Write quality articles that are keyword rich and include images for an increased chance of being selected by a reputable site as a guest post writer. Always make sure to credit the original author when using their content, so no matter how shamelessly you might steal it!

Directory Listing

Getting links from high-quality directories and search engines is one of the best ways to improve website visibility. There are a few things you need to keep in mind while building backlinks:

  1. Balance link building with organic traffic so that your website doesn't suffer from spammy or low-quality links.
  2. Choose directories and search engine listings that are relevant to your niche and target market, as this will help boost traffic flow towards your site organically.
  3. Make sure you submit your website for inclusion in the right directories - research which ones fit well with your business before submitting! Getting listed in high-quality places can do wonders for increasing web visibility and ranking on search engines

Analyze Your Competitors' Backlink Profiles

One of the best ways to improve your website's ranking and performance is by building links from high-quality, relevant domains. To do this effectively, it is important to analyze your competitors' backlink profiles.

By understanding where they are getting links from and what link building strategies are working for them, you can create a similar profile that will help you learn from their successes and mistakes.

Backlink Gap Analysis

A backlink gap analysis is an important activity to help you identify where your website ranking falls short and what needs to be done in order to improve in terms of backlinks. By mapping out the link building strategy of your competitors, you'll be able to see where you might need more links- which will then dictate the type of link building strategies that should be implemented.

There are a number of helpful tools available on the internet that can assist with this process, making it easier for you analyze what works best for your business and target market.

Reclaim Unlinked Brand Mentions

Reclaiming unlinked brand mentions is a vital part of building link growth. By reaching out and asking the rightful owner if they would be willing to add your website as a link, you can increase the chances of getting them linked to your website.

There are several ways to go about reclaiming unlinked brand mentions. You can use Google's Search Console or Ahrefs' Site Explorer tool to look for all links that point directly (or indirectly) back to your site without going through any of your pages or posts.

Once you've located these links, you can contact the owners and ask if they would be willing to add your website as a link on their profile page or blog post.

If they're not happy with the idea, then that's okay - just remember that it's important to keep reach out active in order for link growth initiatives like this one to have any chance of success!

There are many other ways in which you can get brands and websites links back - through blog commenting, social media engagement etcetera.

"Best X" List Mentions

There are plenty of blogs and websites that focus on providing comprehensive information about a certain industry. They are always happy to include your brand into their list if your brand provides value.

To get started, simply search "best {keyword} in Singapore". You'll be able to reach out directly to them and request a to feature your company or service.

Link Roundup

A link roundup is a compilation of your website's most important links, organized and displayed in one place. This makes it simple and easy to find the links you need, without having to search through individual websites. You can easily ask bloggers or other webmasters to include links back to your site. 

Reclaim Lost Backlinks

It's important to keep track of the backlinks your website is ranking for. This way, you can make necessary changes and tweaks to your link building strategy as needed in order to reclaim lost links.

There are many tools that can help with this - such as Ahrefs, Moz or SEMrush. All of these tools provide detailed information on backlink growth and decay over time which makes it easy to identify issues early on and take corrective measures immediately.

Broken Link Building Method

Broken link building is a powerful way to acquire backlinks. It involves taking advantage of links that are no longer active or have had their value reduced as a result of natural attrition (such as linking from old, expired domains).

Once you've identified broken links, you need to determine the best way to exploit them. One popular method is submitting articles and/or posts on related topics that include those links. You can also submit high-quality comments on other people's content in order to drive traffic back to your own site.

Use HARO to Respond to Journalists’ Requests

Having a relationship with journalists is one of the best ways to get your business in front of potential and current customers.

By using HARO, you can easily search for media representatives who are covering relevant topics related to your industry or company.

Not only that, but you can also use it to find journalists who are looking for guest posts - which would be an ideal way to add value and promote your content.

Finally, don't forget about responding quickly when journalists contact you - this will show them that you're interested in building a good relationship with them!

Publish Research and Pitch It to the Press

Good research is always valuable, no matter what the topic. By publishing quality content that speaks to your target audience, you'll create a connection with them and make them more likely to share or link back to your work.

When it comes to pitching research-related stories, there are several channels through which you can reach out: email journalists directly; send pitches via social media; or contact press release services in order for your findings to get published on high-quality news sites.

Finally, be sure pitch backlink building plans as well - this way you could gain visibility for all of the great content that's being put out by your business (backlinks help search engine ranking).

Update Old Content

Updating your old content is one of the best ways to keep backlinks fresh and valuable to potential SEO partners. Not only will updated content be more search engine friendly, but it can also feature new information that might be of interest to readers.

In addition, by updating your older pieces you can boost your backlink profile- something that would improve the ranking of any site you link from.

Get Contextual Links

The simplest way would be just link back to your target market or product pages when possible. This will help improve your website's ranking in search engine results pages (SERPs). However, building quality contextual links takes time and effort - so make sure you're doing everything you can to nurture these relationships.

The best way to do this is by following high-quality websites and learning from their techniques.

Backlink Outreach

Backlink outreach is an essential part of building high-quality links to your website. By using a well-planned strategy, you can easily reach quality backlinks from credible websites.

Make sure you don't misuse link building techniques - such as spamming or buying links - as this will only damage your website's reputation and ranking in search engine results pages (SERPs).

Instead, use white hat methods that will help improve the quality of your backlinks and protect your site from potential negative implications.

Frequently Asked Questions

Do backlinks help SEO?

Yes, backlinks are an important factor in search engine optimization (SEO). Backlinks are links from high-quality websites that point back to your website. When a search engine sees a link from a high-quality website, it takes that link more seriously and may rank your website higher in search results.

There are many ways to get backlinks - through articles published on your site, social media posts, or even press releases. However, make sure you're using white hat methods like SEMrush's Link Building Tools to avoid any penalties or negative effects on your ranking.

Do backlinks improve domain authority?

Yes, backlinks can help improve domain authority as they are a form of an endorsement from other websites. Backlinks have been shown to increase the trustworthiness of a website and make it easier for people to find your content. In order to get backlinks, you need to do some online research and put in some hard work - there are no easy shortcuts here!


If you're looking to improve your website's search engine ranking and ranking potential, then backlinks are essential. Backlinks are links from high-quality websites that link back to your website. By building backlinks in a strategic way, you can help boost your website's visibility and ranking. In this blog post, we will outline 20 white hat backlink building strategies that you can use in 2023. So, whether you're looking to increase website traffic or improve your website's ranking, backlinks are an essential part of the process. Keep reading to learn more!

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