If you’re running a business in Singapore and want more visibility online, there’s one free tool you must not ignore — Google Business Profile (GBP). Formerly known as Google My Business, this platform plays a huge role in how customers find you online, especially for local searches.
As a digital marketing agency Singapore brands trust, Haus Media has helped countless businesses optimise their GBP listings to rank higher in Google Search and Maps. Here’s why it matters — and how to make the most of it.
Why Google Business Profile Is Important for SEO
1. It Boosts Local Visibility
When someone searches for “best SEO agency Singapore” or “café near me,” Google often shows a map pack — those top 3 business listings with star ratings and a map. If your GBP is optimised, you have a chance to appear there, putting your business in front of potential customers before they even scroll down to organic results.
2. It Influences Search Rankings
Google uses signals from your GBP (e.g., reviews, categories, hours, keywords) to determine where to rank you. If your listing is complete and consistent, it sends positive SEO signals, helping your overall online presence.
3. It Drives Real Conversions
People who find your business through GBP are ready to take action — whether it’s calling, visiting your website, or using Google Maps to navigate to your shop. In fact, businesses with an optimised profile see higher call and click-through rates.
4. It Adds Trust Through Reviews
Google Reviews are not just for reputation — they’re SEO gold. The more positive, keyword-rich reviews you have, the better your local rankings. Responding to reviews also shows Google that you’re actively managing your profile.
How to Optimise Your Google Business Profile
At Haus Media, we’ve developed proven strategies to make your listing work harder for your business. Here’s what we recommend:
✅ 1. Claim and Verify Your Profile
It sounds basic, but many businesses forget this step. Go to google.com/business, claim your profile, and verify it through email, phone, or postcard. Once verified, you can edit all key details.
✅ 2. Fill in Every Section
Add your:
- Business name (must match your signage and website)
- Categories (primary and secondary – e.g., “Digital Marketing Agency”)
- Address
- Business hours
- Website URL
- Phone number
- Business description (include keywords like best SEO agency Singapore)
✅ 3. Use Keyword-Rich Descriptions
The business description is a hidden gem. You have 750 characters — use them wisely. For example:
“Haus Media is a results-driven digital marketing agency in Singapore specialising in SEO, web design, and Google Ads. Known as the best SEO agency Singapore brands trust for fast results.”
✅ 4. Add High-Quality Photos
Profiles with photos get 42% more requests for directions and 35% more clicks. Include:
- Exterior shots
- Interior shots
- Staff in action
- Before/after work (if applicable)
- Logos and graphics
Tip: Post new photos regularly — it shows your business is active.
✅ 5. Encourage and Manage Reviews
Ask satisfied customers to leave reviews — and guide them to include relevant keywords.
Example:
“Haus Media is the best SEO agency in Singapore. Our Google rankings improved within a month!”
Always reply to reviews (positive or negative) to show engagement and professionalism.
✅ 6. Post Regular Updates
Google allows you to post updates, offers, and events. Use this space to:
- Promote new services
- Share blog content
- Announce promotions
Each post can also boost your visibility in search results.
✅ 7. Track Your Insights
Google provides valuable insights on:
- How customers found you
- What actions they took
- Where they’re coming from
Use this data to adjust your marketing strategy accordingly.
Bonus Tip: Keep Your NAP Consistent
NAP = Name, Address, Phone. Make sure this information is identical across your GBP, website, and other directories. Inconsistent NAPs confuse both users and search engines, hurting your SEO.
Let Haus Media Optimise It For You
Many businesses underestimate how powerful a well-optimised Google Business Profile can be. But the truth is — it’s one of the fastest ways to boost your online visibility, attract high-intent traffic, and gain a competitive edge.
At Haus Media, we don’t just call ourselves the best SEO agency Singapore has to offer — we deliver. Whether you need help setting up your GBP, improving local rankings, or integrating it with your wider SEO strategy, we’ve got your back.
As a full-service digital marketing agency Singapore businesses rely on, we offer:
- Free SEO audits
- Local SEO strategy development
- GBP optimisation and management
- Review generation tactics
Let us turn your Google Business Profile into your most powerful lead-generation tool.
Ready to get found? Contact Haus Media today for a free consultation!
